Investment Expertise

At Aberdeen, asset management is our business

What makes us different?

We're known for our investment expertise and customer focus.

• We are a pure asset management company, only managing assets for third parties, this means we can focus solely on our customers' needs without any conflicts of interest.
• We take a predominantly long-only approach. We aim to grow our clients' assets based on fundamentally sound investments, and avoiding market fads.
• Our processes and portfolios are transparent to our clients - they trust in what we're doing because they understand it.

We manage £173.9 billion* of third party assets from our offices around the world, across the four asset classes:

• Equities
• Fixed income
• Property
• Alternatives

We have:

• 1,923 staff
• 25 countries

Meet our team around the world

Find out more about what makes us different: watch this short video.

Global reach, local understanding

We invest worldwide. Our teams are locally based, investing in the markets and regions where they are. This gives us an understanding of global markets from the local level upwards.

Our teams champion original thinking and knowledge, and we base our investment decisions solely on our own research.

As a group, we're large enough to cover the world's financial markets; but our teams' focused approach allows us to keep a close eye on each and every portfolio we manage.

* Source: Aberdeen Asset Managers Limited, as at 31 December 2011